Timing is everything, especially when it comes to TikTok. With millions of videos uploaded daily, figuring out the best time to post on TikTok can make all the difference between your content going viral or getting lost in the feed.
But what are the best TikTok posting times? Is there a magic hour that guarantees more likes, shares, and followers? The truth is, there’s no one-size-fits-all answer.
The best time to post on TikTok can vary depending on your audience, location, and even the type of content you’re sharing.
In this blog post, we’ll look at different TikTok posting strategies and share tips on how to use TikTok analytics to find your sweet spot.
Let’s begin!
Best Times to Post on TikTok at a Glance (in EST)
Based on general research and trends, here’s a breakdown of the best times to post on TikTok in Eastern Standard Time (EST):
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 AM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 6 AM, 8 AM, 4 PM
Let’s break down the best times to post by day of the week.
Best Time to Post on TikTok on Monday
Monday mornings are a great opportunity to catch users starting their week. Try posting around 6 AM to catch those early risers, or 10 AM when people are settling into their workday. For evening engagement, 10 PM is a solid choice as people unwind from their busy day.
Best Time to Post on TikTok on Tuesday
On Tuesday, early morning posts around 2 AM can catch night owls. If you miss that window, 4 AM and 9 AM are also good options as users begin their day.
Best Time to Post on TikTok on Wednesday
Midweek, people are often looking for a break. The best times to post on Wednesday are 7 AM, 8 AM, and 11 PM. Early-morning posts can catch commuters, while late-night posts can engage those who are winding down.
Best Time to Post on TikTok on Thursday
Thursday mornings are perfect for posting around 9 AM when users are gearing up for the weekend. 12 PM can also be effective as people take a break from work. In the evening, try 7 PM to catch users as they wind down their day.
Best Time to Post on TikTok on Friday
Fridays are exciting since the weekend is just around the corner! The best times to post are 5 AM, 1 PM, and 3 PM. Early morning posts can catch those starting their day, while afternoon posts can engage users looking for a fun distraction before heading out.
Best Time to Post on TikTok on Saturday
Saturdays are perfect for reaching a relaxed audience. The best times to post are 11 AM, 7 PM, and 8 PM. Users have more free time to scroll through TikTok, so evening posts can lead to great engagement.
Best Time to Post on TikTok on Sunday
Finally, Sundays are a mix of relaxation and preparation for the week ahead. The best posting times are 6 AM, 8 AM, and 4 PM. Early morning posts can engage those enjoying a lazy Sunday, while afternoon posts can catch users before they start preparing for a new week.
By posting during these optimal times, you can increase your chances of getting more likes, comments, and shares. Remember, these are just guidelines, so feel free to experiment and find what works best for your audience!
Best Time to Post on TikTok by Country
Since people in different countries are active at different times, it helps to know the best days and hours to post. Let’s take a look at the best times to post on TikTok in the USA, Canada, the UK, and Australia. This way, you can get the most out of your content!
Best Time to Post on TikTok in USA
In the USA, the best times to post on TikTok are Tuesday, Thursday, and Friday between 9 AM and 11 AM, or later in the evening from 7 PM to 9 PM. These time slots allow you to reach users during their breaks or after work, giving your videos a better chance of being seen and shared.
Best Time to Post on TikTok in Canada
For Canadian users, the best times to post on TikTok are Tuesday, Thursday, and Friday between 10 AM and 12 PM, or in the evening from 6 PM to 9 PM. Posting during these hours helps you capture the attention of users when they’re most active, whether they’re on a lunch break or winding down for the day.
Best Time to Post on TikTok in UK
For TikTok users in the UK, the best times to post are Tuesday, Thursday, and Friday between 6 AM and 8 AM, or later in the evening from 7 PM to 9 PM. By posting early in the morning or later in the evening, you’re more likely to catch users as they start or end their day, ensuring your content gets maximum visibility.
Best Time to Post on TikTok in Australia
In Australia, the best times to post on TikTok are Monday, Wednesday, and Thursday between 6 AM and 9 AM, or in the evening from 8 PM to 10 PM. These windows are perfect for reaching users before they start their day or after they’ve finished their evening activities.
What are The Best Days to Post on TikTok?
When it comes to TikTok, choosing the right day to post can make a big difference. Here are the best days to post on TikTok to get the most views and engagement.
Tuesday: Engagement tends to peak on Tuesday, making it a prime day to post. Aim for early morning or midday for the best results.
Thursday: Thursday is another excellent day for posting. Users are active throughout the day, so posting in the morning or early evening can capture a broad audience.
These days generally see higher activity levels, making them ideal for sharing your content. However, it’s always a good idea to use TikTok analytics to refine your posting schedule based on your specific audience’s behavior.
What are The Worst Days to Post on TikTok?
While certain days of the week can boost your TikTok engagement, there are also times when posting might not be as effective. Here are two days to be cautious about:
Saturday: On Saturdays, many people are out and about, enjoying their weekends. This can lead to lower engagement as users are less likely to be scrolling through their feeds.
Sunday: Sundays are often spent preparing for the upcoming week, which can reduce TikTok activity. Users might be focused on their plans or relaxing, making it a less optimal day for posting.
By being mindful of these days, you can better plan your TikTok strategy and focus on days when your audience is more likely to be active.
Why It’s Important to Find the Best Time to Post on TikTok
Your TikTok posting times determine how well your videos will perform. You could have a great video, but if you post it when your followers aren’t online, it might not get the attention it deserves.
Posting when your followers are active helps your content get more likes, comments, and shares faster, which eventually boosts its visibility.
Plus, TikTok’s algorithm favors videos that get quick engagement. This means that the earlier people interact with your post, the more likely it is to reach even more viewers.
To figure out the best time to post, use your TikTok analytics to see when your followers are most active. You can also test different times and stick with what works best for your audience.
By timing your posts right, you’ll increase your chances of reaching more people and growing your TikTok account.
How to Find the Best Time to Post on TikTok, According to Your Analytics
Finding the best time to post on TikTok can be a game-changer for your content. While general guidelines are helpful, your TikTok analytics provide the best insights tailored to your audience. Here’s how to use them to discover your best TikTok posting times.
Access Your TikTok Analytics:
Start by opening the TikTok app and tap on the profile icon to go to your TikTok account. Tap the three dots in the top right corner to access the settings menu. From there, click on “TikTok Studio” just underneath your bio.
This will take you to your analytics dashboard, where you can see important insights about your account.
(If you don’t see “TikTok Studio” immediately, look for “Creator Tools” or “Analytics” in the menu, as these sections also lead to the insights you need).
Review Audience Insights:
Once you’re in the analytics dashboard, go to the “Followers” tab. Here, you’ll find information about your audience’s activity patterns. Look for data on when your followers are most active.
This will give you a clear picture of the peak days and times when your audience is online, which is crucial for planning your posts.
Analyze Content Performance:
Next, check the “Content” tab to review your top-performing videos. Look at the posting times of these successful posts and see if there’s a correlation between when you posted and how well the video performed.
Comparing these times to your general peak times can help you identify any patterns specific to your content.
Track Engagement Patterns:
Monitor how different posting times affect your engagement metrics, such as views, likes, and shares. By analyzing this data, you can identify which times lead to higher engagement rates.
This will help you understand whether your audience interacts more with your content at certain times of the day or week.
Adjust Your Posting Schedule:
Using the insights you’ve gathered from audience activity and content performance, it’s time to refine your TikTok posting schedule. You can experiment with posting at different times and on various days to see how it impacts your engagement.
For example, if you find out that posting at noon brings better results than posting in the morning, adjust your TikTok content schedule accordingly.
Refine Based on Results:
Lastly, always review your TikTok analytics to assess the effectiveness of your adjusted posting times. Pay attention to any changes in your audience’s behavior or engagement levels.
As you gain more insights, make further adjustments as needed to ensure that your posting schedule remains in tune with your audience’s habits and preferences.
Insights from Big Brands On Best Times to Post on TikTok
Various studies from major platforms offer valuable data on the most effective times to post on TikTok, each revealing different trends based on their analysis of millions of posts.
Buffer Study
Buffer, after examining over a million TikTok videos, found that certain hours of the day saw higher audience engagement:
- Monday: 2 p.m.
- Tuesday: 10 a.m.
- Wednesday: 4 p.m.
- Thursday: 4 p.m.
- Friday: 10 a.m.
- Saturday: 8 a.m.
- Sunday: 10 a.m.
Buffer’s study highlighted that Tuesdays tend to provide the highest reach, while Saturdays showed the lowest engagement levels.
SocialPilot Study
SocialPilot analyzed over seven million TikTok posts from more than 50,000 accounts. Their findings suggest that content performed best when posted at these times (ET):
- Monday: 6 a.m.
- Tuesday: 2 a.m.
- Wednesday: 7 a.m.
- Thursday: 9 a.m.
- Friday: 5 a.m.
- Saturday: 11 a.m.
- Sunday: 7 a.m.
These early morning times seem to capture significant engagement, likely targeting users as they start their day.
Influencer Marketing Hub Study
With an analysis of over 100,000 posts, Influencer Marketing Hub identified these optimal times for TikTok engagement (ET):
- Monday: 12 p.m., 4 p.m.
- Tuesday: 4 a.m., 8 a.m., 10 a.m., 3 p.m.
- Wednesday: 1 p.m., 2 p.m.
- Thursday: 5 a.m., 3 p.m., 6 p.m.
- Friday: 1 a.m., 11 a.m., 7 p.m., 9 p.m.
- Saturday: 5 p.m.
- Sunday: 1 a.m., 2 a.m., 1 p.m., 2 p.m., 10 p.m.
Our Take: Is there a best time to post on TikTok?
All the results mentioned in this article highlight a broader range of potential high-engagement windows, making it clear that there is no universal “best” time for every brand.
While these studies offer insightful trends, the “best” time to post on TikTok may vary based on your unique audience. Instead of solely relying on generalized data, it’s essential to analyze your own TikTok analytics to determine when your followers are most active.
Final Words
Whether you’re trying to boost your TikTok views, get more likes, or just grow your following, knowing the best times to post on TikTok can help you hit your goals faster.
By paying attention to your TikTok analytics and understanding when your audience is most active, you’ll be able to get your content in front of more eyes at the right time.
That said, there’s no one-size-fits-all answer. While general trends can guide you, every TikTok account has its unique audience with different habits.
This is why it’s important to experiment with different times and days, track your results, and see what works best for you.
So, go ahead and get started today—Take a look at your analytics, set up a posting plan, and start sharing your content during those peak hours.